Apple's upcoming product launches of the iPhone 6 and iPad refresh are likely to include a wave of various screen sizes---larger smartphones and tablets---that on the surface merely mimic Samsung's approach of carpet bombing categories with... 9 is likely to see a big upgrade cycle because the company will reach people who gravitated to Android largely over the device size. For the iPad, Apple is reportedly planning a 12. 9-inch iPad. A tablet that size can be mocked by tech insiders, but in corporations an iPad that large with a keyboard could easily be a Surface or 2-in-1 PC threat. The story lines behind Apple's screen size coverage could revolve around innovation (the company is out of ideas) and me-too (Samsung already has devices in all sizes), but both points miss the bigger picture. 9-inch iPad may seem absurd until you think about the enterprise where a tablet that size could snatch some of the laptop buying cycle. It's quite possible that Apple's screen size barrage is really about becoming the BlackBerry in its heyday---an enterprise juggernaut. Apple's deal with IBM is one obvious data point that the company under CEO Tim Cook is much more in tune with the enterprise. What if CIOs start saying "no one is fired for buying from Apple".
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