Tolkowsky goes Nationwide
A branded jewellery collection from Tolkowsky, the name synonymous with diamond cutting, is to be launched in Australia and New Zealand. Nationwide Jewellers has secured exclusive distribution rights to the Tolkowsky Collection of diamond jewellery....
June 7, 2010
The Tolkowsky name has a rich heritage that dates back to 1880, when Abraham Tolkowsky first began designing jewellery pieces for European nobility. The name is still widely recognised today and has become synonymous with well-cut diamonds since Gabi Tolkowsky cut the world's largest diamond, the Golden Jubilee, and also De Beers' Centenary diamond – the largest D-flawless stone in existence. Nationwide Jewellers managing director Colin Pocklington said discussions to bring the range to Australia began three years ago when he met with 21st Dimension , an Antwerp-based, luxury-goods-marketing firm. "Since then, we have been selecting the range, the sizes of diamonds, discussing the design changes to suit the local market, (and) reviewing all the marketing and point-of-sale material. The Tolkowsky Collection's Australian and New Zealand release incorporates ideal-cut stones in white gold and it seems logical that the range exclusively features ideal-cut diamonds given that Abraham Tolkowsky's son Marcel invented the ideal cut... "After considerable time, we settled on the Signature T and the Twist ranges," Pocklington explained of the decision to focus on white gold.
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